You know I don’t like introductions because when I’m looking for a cake recipe and click on a link that says “cake recipe”…. give me the recipe! I’m sure I’m not alone.
So let’s dive in.
This one seems obvious, but you’d be surprise of how often I see graphics out there which are blurry or poorly edited, also blurbs and taglines with errors and typos. This pushes away any possible client or customer.
Nowadays, there are plenty of software apps that you can use, like Canva or Grammarly to make sure your texts and images look great. They all, normally, have a free plan, which may be more than enough for a good looking content.
2. Who are you talking to?
Know your audience. It’s not the same to adress an agent than a fantasy fan. Even, between genres, it’s different. Action looks adrenaline; fantasy looks for…
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